Aditya Guruprasad

~ Updated February 18, 2025 ~

Hi 👋🏽 I'm Aditya, 22, and living in the Bay Area. I was born and raised in San Jose, CA after my parents moved from South India. I build strategy and software for product teams.

I work in strategy & business operations at Astera Labs. The team builds PCIe, CXL, and Ethernet connectivity products to power AI and cloud infrastructure.

I led growth & GTM at Atlas to empower students across the globe with a focused, student AI platform. Before this, I was part of USC Iovine & Young Academy's 30 person cohort (co'24), studying a mix of development and product design. Here I built Nexum - software that helped startup investors generate insights on their portfolio company data.

During my time at USC, I had the opportunity to learn and build alongside some great folks. I built frontend experiences for enterprises with Adobe's Web-SDK team, and worked with the IoT/wearables product team at Samsung. I drove early product growth at Genie and Coco Robotics, and also consulted for EY, Mattel, and KPMG in tech strategy.

I occasionally post thoughts on LinkedIn, Twitter, and the blog. Would love to chat, please reach out at aditya.guruprasad@gmail.com or Twitter DM.